Why pitching stinks
We’re all a little insecure. No matter how confident we are in our own skin, acceptance is a survival skill. When you get a “no” or a non-response, it stings a little. Why don’t they like me? what did i say Maybe I’m not as good as I thought.
The truth of the matter is when it comes to email pitching—regardless of whether you’re pitching a story to a potential business client or a media outlet—the person on the other end of the email is probably getting dozens of pitches per day. You have very few words to make a connection and an impression.
Here are a few tips to make sure your email pitch gets read and hopefully received.
Narrow your list of possibilities
As a beginner in any industry it is very difficult to understand that you are not suitable for everyone. sure you can While providing moderate social media management services for almost any type of business, you can provide over-the-top services in one or two industries that you are passionate about and follow yourself. These are the customers you can relate to and the clients you can fulfill
When pitching prospects, it’s important to narrow down your target market.
- What industry do you have a background in?
- What type of personality do you enjoy working with?
- Do you prefer to be micromanaged or have free rein?
- What art do you personally follow?
- What habits do you have?
Once you’ve narrowed down your target market, you can better identify their needs.
- Can you offer services that meet those needs?
- Is the target market big enough to keep you busy?
- Can they afford your services?
Now that you know who you’re targeting, start compiling your list. Follow potential prospects on social media. Retweet or comment on their work to start a conversation or at least get on their radar.
Know who you’re pitching to
Most of the pitches I get as a blogger are to whomever I can concern, Dear Webmaster, Dear Blogger… Delete. In most cases, it doesn’t take a few moments to find out who you’ll be talking to so you can address them by their first name.
- If you’re contacting a blogger, find an about page or author byline on their post.
- If you’re pitching a brand about a sponsorship opportunity, do a Google search for a recent press release or media/press page on their website.
- If you’re pitching an online newspaper or journalist, there’s often a list of contacts on the Contact Us, Write for Us or Staff pages.
Doing this research is also going to give you a real email address in most cases as opposed to a contact form. We’ll discuss why this is important in a few sections.
Subject line count
You only have one chance to make a great first impression. Your subject line is your first impression. Choose a bad one and no one is opening. Here are some great examples from Hubspot.
have a unique proposition
When it comes to crafting your marketing pitch, it helps to keep this in mind AIDA method.
By sending an email to your prospect you are making them aware of your service or product. Your next step is generating interest. You can increase your chances for success by having a unique selling proposition or USP. Your USP makes you special. This is what sets you apart from your competitors.
An example of a USP would be working with a laser targeted client group. Instead of writing for anyone and everyone with a website, you write specifically for the personal finance niche. To a potential client, this means you are up-to-date and well-researched on current news, trends and tools. You will be able to produce better articles in less time.
A USP can also be a unique service or product package. Maybe you don’t just write the article, you can optimize it for search engines and create images to share socially.
When it comes to unique freelance offers, it’s often a niche game. This makes yourself more connected and appealing to your target market as the guy who is still trying to do everything for everyone. Become an expert.
Fulfillment of emotions
The pitch shouldn’t be about you and why you need the job. It should instead be about the potential client and what you can do to improve their business.
When we talked about headlines earlier, you saw some great examples of capturing emotion.
- What if you could triple your social media reach?
- Why your newsletter isn’t converting
Your pitch needs to provide these teasers, but it needs to be done in a respectful way. No insults. Your prospects already know they need help. No need to tell them how bad. Instead, focus on what you can offer and how it can increase their bottom line.
Keep it short and sweet
Nobody has time to read boring press releases. You should enter the pitch, get points, get. Have as many emails as you need to answer follow-up questions, explain your approach and speaking rate. Don’t try to fit it all in here.
Remember AIDA. Introduce them to your services. Explain your USP. Tell them how working with you can increase their sales, save them time, whatever, then drop your call-to-action – let’s set up a call, go on Skype, etc.
Never send a form letter
There are many pitch templates available on the internet. But if you were able to find them, so was everyone else. Don’t just fill in the blanks. There is a high probability that the majority of other parties are doing the same. Set yourself apart. Change the wording. Include the triggers we discussed earlier. Editors and media contacts (and bloggers) can spot a form letter a mile away Use it as a template, but make each pitch unique.
Grammatical mistakes are the death of many pitches. This is especially true if you’re pitching stories as a freelance writer. Take the time to proofread and fact check. If that means paying someone to proofread $5 on Fiver, so be it. Polish your pitch. Get the Grammarly extension for your browser.
Track your email
Remember the part where I told you to look for an email address as opposed to a contact form? By doing this, you will now be able to track your pitches to another level. such as service HubSpot Sales or Mixmax Will allow you to see if your email has been opened. You can also see if they clicked on any links in your email. It’s essential information to know…
Follow or go ahead
If someone opens an email but doesn’t respond to a follow-up within a week to ten days. Perhaps they have forgotten or are waiting for a response from someone else. If you don’t get a response this time, move on. The weekly “Did you get my email?” There’s nothing more annoying than getting a notice. Don’t be a beggar. There are much better ways to spend your time. More like sending pitching.