In this post: Can’t open your blog’s newsletter? Are you paying for subscribers you’re not connecting with? In today’s post, we’re talking about some quick ways to increase email open rates and get more engagement from your regular communications.
Many bloggers will tell you that up to 80% of their blogging income comes from their email list. Why so much? Because these bloggers newsletters are really valuable. They use direct means of communication to give their customers a bit more than just following their RSS feeds or social media platforms. Because of that, these email subscribers think they know the bloggers they follow. They trust their opinion when it comes to making a purchase.
Because of that trust, these bloggers know that their followers will take action when they send an email That may be visiting their blog for the latest blog post. This may be their latest recommended purchase. This can provide much needed feedback on their latest project. It’s a good feeling.
If that’s not enough, another great reason to build a strong email list is that you don’t have to worry so much about the latest search engine and social media algorithms. It still stinks when they happen, but you know you haven’t lost any of your most devoted fans. They will still see every update.
If you want to grow your blogging business through email marketing, you may feel overwhelmed. You may feel like you’re being shortchanged because people aren’t opening your emails like they should. Maybe they are opening but they are not taking action. There are many aspects that you need to know and play before you see success. Without the right tools and strategies, you may miss the best opportunities to convert customers in your market
Here are some powerful tips to build a list full of loyal followers and make sure your bottom line goes up every time you send an email:
Note: If you don’t have an email list yet, Check out Crystal Pain’s Email List Setup 101.
1) Welcome email that makes them feel special
When you go to a restaurant, how do you feel if they don’t even greet you? Do you feel ignored? Do you think that maybe this is not the restaurant you want to eat at? Many customers do.
If you can relate to this, you’ll understand why a welcome email is an important aspect of building relationships with new customers that convert into more sales in your marketing. When you welcome someone the right way, you can make them feel special by appreciating their decision. People need psychological reinforcement that they have made a good decision. Fortunately, you can offer it to them, resulting in a win-win scenario.
- Send your welcome email the day they subscribe
- Welcome them. If you ask for their first name on your opt-in form, use it.
- Give some direction. Point them to some of your best posts.
- Give them a free gift. If you made a specific promise to the customer, include it in this email. If you don’t, they’ll love you even more if you include an unexpected gift. It can be a little printable, worksheet or exclusive information.
- Ask them a question. In many of my welcome emails, I ask new customers to respond with their current struggles. This is a great step towards building trust.
Pro tip: Wow new blog subscribers with a welcome email sequence
2) Nurturing system
There is a saying in email marketing that “the money is in the list.” This means that the wealth you’re building through your email marketing is a list of customers you can sell to over and over again. Except for repeat business, it’s not a list but just a collection of names you can talk to once.
To keep your list from stagnating (resulting in fewer customers, and thus less revenue), you need to nurture it. Send regular emails offering lots of value to your customers. Not only does this keep them engaged so you’re top of mind in the business segment you compete in, but it also allows them to feel more connected to you, so they trust your messages.
But how? I am already very busy.
Let’s say you’re now writing five blog posts per week. Instead of writing five posts to publish on your site, publish four and send one to your email list. If you publish about five times per month, publish four and send one to your list instead.
If it makes you feel less stressed, those newsletters don’t need to be as long or in-depth as your blog posts Please share some quick tips or resources. Save those newsletters. Please expand on them later for future blog posts.
Your newsletters can be much more personal than blog posts. Share a story that your members will relate to. Write down a few quick tips to help them next week. These are things that won’t take much time but are going to make a huge impact with these people who have trusted you with direct communication They want to know if it’s worth following you on social media or subscribing to your RSS feed. They want and deserve more!
3) Attention-grabbing subject lines that stop them in their tracks
Your subject line is the first impression. This is the only chance you have to grab your prospect’s attention right now. In today’s busy digital world, there are many distractions. From social media to other apps, real life demands, life moves fast. To compete with the noise, you need something that cuts through it.
How do you know if you are succeeding in your subject line? After all, a certain percentage of emails will not be opened. No matter how hard you try.
According to Get the response, email newsletters have an average open rate of about 22.83%. That’s a good number to start with when comparing the numbers you’re seeing now to what you can expect on average from everyone else in the world, regardless of industry or location.
No matter how good your grades are now, you probably want better. Don’t we all? There are a few proven ways to craft an email subject line that gets the most attention.
- Include the customer’s name in the subject line or first sentence
- Take some tips from Mailchimp And optinmonster
- Recognize your sender’s name. It’s something we plug in when we set up our newsletter service, but rarely think about again. When sending your newsletter check your “From:” name to see what it is Make sure it is recognized.
4) Encourage engagement
If you nurture your list properly, they should open their emails more often. You’ll train them to get the great rewards associated with receiving emails from you: information, savings, and solutions to their problems.
Now, it’s time to take things a step further.
Engagement can come in many forms, from asking your subscribers to make a purchase, to sharing something with a friend, to asking for feedback and suggestions. You won’t always get the response you want, and you probably won’t get it from every customer every time, but it’s a two-way street that will help set the stage. And asking for feedback or suggestions is a great way to build more rapport and trust.
If you’re worried about getting too many emails, I recommend setting up an inbox filter. It’s easy if you use Gmail or Google Apps for Work. These emails should be skipped inbox and placed in a special folder Once every week or so, sit down and read through them.
Anticipation and excitement are great ways to increase your open rate. If you’re working on a project or a new email series, or you know a great sale is coming up, you can share the news with your subscribers beforehand. Let them know what’s coming. Get them excited and looking forward to your emails.
When it comes to email marketing, there’s no need to panic if you don’t know every trick in the book. However, without using the proven techniques and methods above, you’ll be leaving a lot on the table. Focus on great headlines, welcome messages, nurturing your leads, getting them to take action and anticipate your next email This way you will experience a greater community and greater transformation in your business now and in the future
The biggest thing you should take from this post is that it’s not just the size of your list that counts. multiply it. If you have 30,000 subscribers who never open your emails or take action, it’s a waste of money and time on your part. Give little to get much.
Need a few more pointers on creating an engaging list? Check out Crystal Paine’s new Build Your List 101.