There is a huge demand for qualified social media managers today and that demand is only growing. Every business is looking to expand their reach, build brand recognition and acquire new leads through online platforms like Facebook, Twitter, Pinterest, LinkedIn and Instagram. It is also a good paying freelance gig. glass door SMM reports the national average salary as $51,000
Despite the client’s needs and willingness to work, it can be difficult to find reliable, up-to-date online courses on the subject. Here are some of my recommendations for the social media training you need to succeed as a freelancer in this industry.
Social Media Manager School
If you’re ready to level up and become a social media manager or consultant to run your own business, Social Media Manager School is a great resource to help you get there. Through this school, you’ll learn how to build your best business, get access to an extensive social media tutorial library, how to create an effective social media strategy, and more. They will show you how to land better clients, manage your clients, manage your finances and get organized.
Co-authored by Phyllis Kerr and Andrea Vail Facebook Marketing All-in-One for Dummies. You also know Andrea as “Grandma Mary”. Andrea was the Community Manager for Social Media Examiner for several years and co-founded the Social Media Manager School with Phyllis, a social media strategist and writer for Peaceful Media. Social Media Marketing Learning Kit for Dummies.
Social Media Manager School is a great course with one-on-one training, but it’s not always open. In fact, the school opens for enrollment once or twice a year. You can sign up for notifications – and get some great freebies – here
Learn more here
Social Media Strategy School
The Social Media Strategy School is a sister program to the Social Media Manager School, designed for business owners interested in effectively growing their business through social media marketing. Andrea and Phyllis team up again to make sure your company’s time in social media marketing doesn’t go anywhere fast This course teaches you how to create a social media strategy in just 4 steps and how to target your desired customers relevant to each social media platform.
You’ll also receive 6 items of bonus content including a Social Media Audit Checklist, Social Media Policy Template, and a 4-Step Lead Generating Strategy Blueprint. You also get access to a supportive community on Facebook When you sign up, you’ll have access to all school materials for a year, with the option to re-up at a reduced price when the year is up. As this course comes with a 30-day money back guarantee, there’s no reason not to give it a go – it’s incredible value for money.
Learn more here
LinkedIn isn’t just a place to share your work history and make business connections – it’s also a place to learn! LinkedIn Learning is an absolute gem of a site, with a robust library of free courses on topics as diverse as business management, QuickBooks, project management, Microsoft software, and social media. Their content is created by industry experts, too.
Under the heading of Social Media Management, you will find more than 75 courses and learning paths on offer. You can filter these results according to whether you are a beginner, intermediate or advanced You can also filter component videos by how long each one takes to watch – they range from less than 10 minutes to more than 3 hours.
Learning Paths are collections of multiple courses – for example, the Become a Social Media Marketer Learning Path contains 17 hours of content and includes marketing foundation courses: Social Media, Social Media Marketing for Small Business, Marketing on Twitter and more. Individual courses provide you with transcripts of each expert-led video and even space to take notes.
Taking LinkedIn learning courses can also enhance your LinkedIn profile – at the end of each course, you’ll have the opportunity to add courses and new skills to your LinkedIn profile.
Learn more here
Skillshare is an incredibly useful resource full of both free and paid courses on an incredible range of topics – including everything you need to know about learning about social media, managing social media, and leveraging social media to benefit your clients or business. These courses are developed and conducted by various industry experts or even companies.
There are over 100 free classes tagged with “Social Media” that take anywhere from 15 minutes to over 1 hour to complete. Examples of classes you offer include “Introduction to Social Media Advertising” from Buffer, “Easy Photo Editing for Social Media” from PicMonkey, “10x Marketing: Content Marketing That Stands Out and Gets Results,” and “Instagram for Business: Building an Engaged Community” pick it up.”
If you’re interested in checking out their paid classes, Skillshare’s premium membership is $15 per month (or $99 if you pay for the full year, which breaks down to $8.25 per month).
Learn more here
Did you know that Hootsuite has an academy? It’s true! Hootsuite offers paid courses as well as some very basic training at no charge that can lead to various certifications, taught by industry professionals.
Their free course aims to cover the basics for those new to social media – you can learn everything you need to know about how to use Hootsuite with their Hootsuite platform training, and how you can succeed in social marketing with their social marketing training course. can learn . If you’re looking for something more advanced, they offer seven paid courses, from Advanced Social Advertising Training to Social Selling Training to Foundations of Social Advocacy Training. Courses offered cost between $249 and $999.
You can also get certifications from Hootsuite – You can get certified on the Hootsuite platform, obviously, but they also offer a variety of other certifications, including Social Marketing Certification, Social Selling Certification, Certification in Advanced Social Media Strategy, and more for specific industries. Financial services and healthcare. These certifications range in price from $99 to $999, with most falling in the $200-$300 range.
HubSpot Inbound Certification
This course is not specific to social media, but I think it is important for every entrepreneur and online marketer. This course will help you grow your career and your business by effectively leveraging inbound traffic. And it does all this for free!
HubSpot Academy’s inbound certification course will teach you inbound best practices and help you create an inbound marketing strategy that actually gets results. This course will walk you through understanding the basics of an inbound business, how to grow your business with the flywheel model and combine it with a sales funnel, how to set business goals that make sense for you, and more.
You can complete this course at your own pace, and each video features marketing and sales information in easy-to-follow language with relevant, concrete examples from different lecturers. There are also downloadable study guides and quizzes designed to test your understanding – meaning you can feel confident about passing this course!
Another interesting aspect of HubSpot’s inbound certification is that it expires after 25 months – retaking the course every few years will ensure you’re up-to-date with your marketing strategies and clients can feel confident in your continued expertise.
Each of these resources can be used separately or together to teach you what you need to make social media a success for your business. What are you waiting for? With plenty of free options in addition to paid courses, you can get started right away!