From my first day as a blogger, one of my main goals was to learn how to make money. This monetization path ultimately promises an opportunity to stop the hamster wheel of trading hours for dollars as a service provider. And it can be more passive so I can earn money even when I’m not working. Who doesn’t want that?
Over the years, I’ve seen bloggers make handsome profits from their affiliate efforts – myself included. But, I have seen many bloggers who completely miss the mark and walk away from blogging feeling frustrated and disappointed. What did the two groups do so differently?
Today, I’m breaking down ten affiliate marketing tips that can help you increase your sales. What can you change?
1. Promote relevant products
New bloggers often find themselves tempted to pay big commissions from high-priced products without giving their target audience a second thought. By promoting affiliate products that aren’t entirely relevant to your target audience, as well as including links to content, you’ll only confuse and annoy people. For example, if you run a food blog, it doesn’t make sense to try to sell gardening tools, just as it doesn’t make sense to include affiliate links to virtual assistant courses on a gardening blog. Successful affiliate websites are always highly targeted in nature. If you’re looking for some great programs, check out these affiliate marketing programs for beginners.
2. Provide valuable content
In the early days of affiliate marketing, when it quickly gained a reputation as a major cause of online spam, people often quickly knocked up a website and plastered it with unoriginal placeholder content that offered nothing of value to readers. Often, these affiliate websites consist of nothing but useless squeeze pages with even longer and rambling sales pitches. These days, if you’re not publishing valuable content that’s genuinely interesting and/or useful to people, you’re not going to get very far. In other words, you need to have a real passion and knowledge in your niche to be able to create content that people want to read and build trust. That trust sells.
3. Use sustainable SEO
As always, many successful affiliate marketers rely heavily on traffic from search engines. However, search engines are much more sophisticated than they used to be, and they no longer prioritize content visibility based on the number of times a key phrase is found in an article. Instead of using dated and spammy SEO practices, such as prioritizing keyword density, you should focus on providing valuable content. However, keywords are still important, especially when you base your content on answering questions people are asking on Google. Make sure to prioritize the human experience, not just the search engine.
4. Improve website performance
Internet users are notoriously short on patience, and attention spans are so glaring that even a four- or five-second loading time can be enough to turn many people off. Improving website performance, especially on small screens, is essential to retaining your visitors and, in turn, increasing your sales. If you use a good content management system, such as WordPress, combined with a well-optimized and mobile-friendly theme, you shouldn’t have too many performance issues. However, other major influencing factors include the quality of your hosting company and The size of your image and other media.
5. Leverage Product Review
Although the products you advertise on your website are ultimately the seller’s responsibility, if you promote products that your readers are not happy with, you could be putting your own reputation as an affiliate at risk. As such, you should always check what other people are saying about the products and services you are thinking of promoting to ensure that they may be a true fit for your target audience. Maybe you bought something years ago that you absolutely loved, but things have gone downhill over the years. Maybe you had a great experience with a company but not many people out there. By researching existing product feedback, you’ll be in a better position to build authority. Highlight potential negatives and address them. This will make you a much more trustworthy asset to the audience.
6. Be transparent
7. Don’t do the hard sell
The hard sell is the bane of any spammy affiliate marketing strategy, and it’s not very effective either. If they go directly to an online store, people expect to encounter a hard sell, but if they visit a website to learn more about a subject, it’s a different matter. If your content doesn’t answer people’s questions, entertain them, or offer something of value, all that’s left is a hard sell that offers absolutely no value. People want to visit your website to read interesting content and as such, the affiliate marketing component should always be peripheral to it. And the great thing about blogging is that your story is what sells. Share it!
8. Create a mailing list
Email marketing is often overlooked by affiliate marketers, but research has consistently shown that it provides the highest return on investment of all digital marketing strategies. It costs very little, if anything, to start email marketing. Building your mailing list will take some time, so you should always have a clearly visible subscribe box on every page of your website.
9. Analyze everything
One of the biggest advantages of any online activity, such as affiliate marketing, is the huge amount of data it generates Understanding this data can be difficult, but tools like Google Analytics and your affiliate program dashboard reporting make things a lot easier. Using the right tools, you can easily see who is visiting your website, how long they are viewing your content, and how many of those visitors are converting to sales. You should analyze everything from the beginning to find out what is working and what is not worth spending your time on. You should regularly rotate your ads and affiliate products as you find out what sells and what doesn’t
10. Be patient
Affiliate marketing is not a get-rich-quick way, especially if you want to take a sustainable and ultimately more profitable approach. It takes a long time to build organic traffic to any website and it can usually be between three and six months before you start seeing significant traffic from search engines. You can use paid advertising to raise awareness of your website beforehand, but doing so can make any profit you make from affiliate sales. The best approach is to be patient and commit to publishing great content on your website regularly. Eventually, you’ll start earning valuable traffic that converts.
The final word
Done right, affiliate marketing can be both rewarding and profitable, but it comes with establishing yourself as an authority in your niche. For the most part, a successful affiliate website answers the question ‘what’s in it for me’ by offering genuinely useful or entertaining content. If you have the skills, confidence, and patience to create great content, you already have everything you need to start working on increasing your affiliate sales.