You’ve probably heard about the many ways to make money using Pinterest to drive traffic back to your website where you can hopefully get new visitors to buy your products or click on your affiliate links. But what if you start a blog only to find out that it’s not where your true passion is? You may like some aspects of it, but running a blogging business isn’t for everyone. (Or maybe you’re still working toward that full-time income from blogging. This can be a great way to pay the bills in the interim.)
You can still use the blogging skills you’ve learned to make money from home. And in many cases good money! Today, we’re talking about some great ways you can make money on Pinterest while working on your know-how for other bloggers and business owners.
1. Creating great photos
If you are good at graphic design, you can market your pin graphic creations. Not a Photoshop pro? No problem! There are a number of free tools (like Canva) that can make it easy for you to create beautiful, simple images that others might be interested in doing.
Pinterest users notice the image and text before they read the description, so you need to make sure your image pops on the screen. Create an image with text that is easy to read and understand. While it’s fun to play with fancy fonts, calligraphy and handwritten fonts are probably best left for another day. In some cases, they are very difficult to read.
A word of caution: if you’re using images that aren’t your own, make sure you get permission to use them before posting them! If you can’t afford to buy the image, you can’t afford the fines that come with it if you use the image illegally. However, there are some great sites that offer affordable images that allow them to be used for client projects. Always read the fine print!
2. Profile cleanup and optimization
The last thing people want to do is boring, tedious work related to Pinterest Optimizing and cleaning up profiles is a lot less fun than pinning pretty pictures. However, if you want to pay attention to details, you can get hired to clean someone’s page.
As a Pinterest virtual assistant, start with the basics and clean up the boards Update the profile image to one that is a recent, clean-looking image or logo that is consistent with your branding on other social media.
Also, see profile details. You can use this space to tell users who or what brand they are and share with them the good news! By adding some great keywords here, you can get more benefits from search.
Next, look at the board cover, title, description and categories. All of this should be updated and cleaned up. Feel free to get creative but add some keywords here! Search is becoming a great way to drive traffic to Pinterest accounts so make sure you take advantage.
3. Enter the keyword-optimization pin description
There’s more to it than that 2 billion monthly searches Being on Pinterest so you’d think it would be easy to direct some of these searches to you But as some people have found, since you only have 500 characters to create the perfect Pinterest description, it can be hard to cram everything you need in there. Therefore, market yourself as someone who can create perfectly optimized pin descriptions. It’s a bit of an art and a bit of a science, and you can deliver if people are willing to pay.
First, think about the search. Take advantage of the billions of searches that happen a month. There is huge marketing potential here! Put yourself in the mindset of Pinners and figure out how they find content on Pinterest. Do you think that pin should be searched? Since many times Pinners are looking for ideas, it’s best not to be too specific, but instead include keywords that might be something your audience is looking for.
Hashtags have made their way onto Pinterest so be sure to take advantage of them! Just make sure they’re relevant so you’re directing high-quality traffic to your website that’s actually interested in you and your board.
No need to go back and add hashtags to everything. The hashtag feed is ordered by recency, so you’ll probably waste your time adding hashtags to old pins. Just incorporate hashtags into your current Pinterest strategy.
4. Pinterest strategy advice
If you can prove your ability to grow a Pinterest brand, even if it’s your own, you can hire yourself as a Pinterest strategy consultant. Millennials are the fastest growing group of consumers in the US and are also the largest audience on Pinterest.
To be an efficient consultant, you need to be aware of the SEO concept of Pinterest, as it is not like Facebook or Twitter but like Google. 46% of Pinners use it instead of a traditional search engine like Google. Knowing how to keyword market to pin down an audience is essential You need to know the needs of the prospective market and want to make sure that you are providing great content for your customers.
For many, the purpose of Pinterest is to make money and to be found more frequently in the search engines of Pinterest and Google. There are tons of brands out there that should be on Pinterest but aren’t. If you can convince them that their market is going away from them because they’re not on Pinterest, you can take on the role of Pinterest strategy consultant.
5. Pin Scheduling and Growth Management
Pinterest would love to see 5-10 posts from you per day, instead of 60 posts per day and then never again for the rest of the week. That amount of post management can be a lot for a small business to handle every day! This is where you can take steps to control all content schedules and manage growth.
By using a tool like Tailwind to schedule pins, you can optimize when to post. Both of these platforms advise you on posting pins based on the highest possible engagement so you don’t have to guess.
You can use Tailwind to monitor your client’s analytics. While Pinterest offers you some analytics to check your account’s performance, it’s pretty basic. Tailwind gives you more analytics and can help you track the growth of fans, followers, boards, likes, pins, audience engagement details, measure ROI and more.
6. Funnel Optimization
Funnel optimization is used to describe a customer’s journey through a website towards a specific goal, which varies but can include purchasing a product from a site. If you have a mind for conversion, you can market your skills.
Every year, Mary Meeker analyzes current internet trends that help us see consumer behavior across the board. In 2016, its report found that 55% of pinners used the platform to find and shop for products. Compared to only 12% on Facebook and Instagram and 9% on Twitter, it’s clear that companies need to take advantage of this market!
The top of the funnel is when you reach the largest audience through search results By optimizing for keywords, you can get more people to find your client’s pin. But of course, not everyone who sees the pin will click so creating great images is useful.
Now, if the image was compelling enough for the viewer to click, you now need to convince them to take action. This action depends on the needs of the business but could include getting an email address, joining a Facebook group or converting a sale.
Once you’ve perfected this process, you can help your clients see some amazing results!
7. Pinterest Ads
Promoted Pins are Pinterest’s version of ads Since this is a relatively new advertising platform, you can be an early adopter and see some great conversion rates To run a successful ad campaign on Pinterest you need to use some of the skills mentioned above. If you’ve perfected funnel optimization, used the right keywords, and are able to create a strong strategy, you’ll be able to implement a successful Promoted Pin strategy as well.
However, it is extremely important that you understand the promoted PIN analytics and how to use them properly to make the right changes so that you are using every dollar properly. Having an attractive image, and paying attention to timing are all important aspects of a successful campaign. You should always think about a long-term strategy because pins can take time to gain traction, but once it’s off, repinners will take care of the rest.
You don’t need a blog to make money on Pinterest. You just need to be able to deliver to your clients result. What results people are willing to pay!